Rachel Craig & Karen Macwee

Co-Founders and Directors of Ruche Marketing

Ruche Marketing is a results-driven marketing consultancy, helping ambitious businesses grow through clear strategy, compelling messaging, and data-led execution.

Led by industry professionals, Rachel Craig and Karen Macwee – who have over 4 decades of combined experience – they partner closely with their clients to build strong brands and deliver measurable commercial impact.

Marketing Your Business – The Fundamentals

This practical, hands-on workshop will show podiatrists how to attract and connect with the right patients using clear, effective marketing. You’ll learn how to understand your ideal customer, so you can shape marketing messages that genuinely resonate.

We’ll break down how the marketing funnel works in a real-world setting and how to plan content that supports patients at every stage of their journey. Through a guided planning session, you’ll choose one of your services and develop content ideas for each stage of the funnel, selecting formats that work best for you and your audience.

The workshop also covers best practice for creating organic content across email, social media, and your website, including practical tips. By the end of the session, you’ll leave with clearer messaging, a structured content plan, and actionable ideas you can immediately apply to grow patient trust, engagement, and bookings.